Hallmark Cards, Incorporated is a private, family-owned American company based in Kansas City, Mo. Founded in 1910 by Joyce Hall, Hallmark is the largest manufacturer of greeting cards in the US. In 1985, the company was awarded the National Medal of Arts.
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. They acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. Hallmark has also had a long foray in the television business, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark 50 years later.
Ann and Jeff Greenleaf will provide us with a behind-the-scenes look at how the ever famous “Hallmark” works! Come find out how your greeting cards are created and manufactured as well as many other fun marketing techniques. See you there!
